We help our clients sell more — faster, by creating a web presence that attracts and nurtures sales-ready leads.
Website Layout
Without doubt, great website design goes a long way — first impressions are important and design sets that impression. Poor design isn’t the end of the world, but all things being equal, we prefer and appreciate great design. We know great design when we see it. That said, design only gets you so far.
You can have the best looking website in the world and fail to attract or connect with an audience if there’s nothing for them once they arrive.
The key to attracting and engaging with a target audience is to tell the compelling story of your business, organized and presented in a way that matches the worldview of your target audience. That takes great layout.
What we do is take your exiting website, or create a new one for you using awesome themes, and tell the compelling story of your business to your target audience in a way they appreciate and react to in a positive way.
Inbound Marketing
Inbound marketing is the strategy of attracting target audiences by offering useful information to engage with. Once engaged, the useful information nurtures a relationship, converting target audiences into prospective customers and sales-ready leads.
In this context, useful information includes: blog posts, white papers, case studies, podcasts, webinars, video, tip sheets, special reports, guides, etc. These information pieces can be made freely available or in exchange for currency such as email address, name, telephone number, etc.
We provide two inbound marketing services: 1) helping you create an inbound marketing strategy, including definition of each piece of your useful information offering 2) creating content for you, including copywriting, styling, etc. We’re proven copywriters with a unique approach to writing compelling content that engages target audiences from their worldview.
SEO & Local Search
The Internet is huge. Countless websites are added each day and content is poured into the net at a breakneck pace. And more people than ever are using the Internet to search for goods and services, as well as prospective business relationships. These two facts combine to result sin more searches against more related search results than ever before — it’s getting more difficult to be found on the Internet.
The obvious secret to capitalizing on your website traffic isn’t to merely get more of it. You have to attract the right kind of traffic — driven by the interests of people seeking useful information aligned with your core offering. This is the purpose of search engine optimization (SEO) — presetting attractive content in response to targeted searches.
We help our clients identify the keywords and phrases their target audience most often use to search for information closely related to their core offer. And then we help them leverage that information to present their content higher in the results of these searches — driving more targeted visitors to their website and making it easier to find their company on the Internet.
Social Media Integration
Social media is far more than a passing fancy. It’s hard to argue against the notion the world has changed due to social media services such as Twitter, Facebook, and LinkedIn. People are more connected and sharing than ever before. One person’s experience, both negative and positive, can be instantly shared around the world.
It’s easier than ever to connect with target audiences and customers to share information, provide updates, announce news, and welcome people to your business. People on both sides of the sale are more important and have replaced the company brochure as the face of a business. Related, social media has made managing company reputations more challenging — even the slightest customer service goof can be pushed to the top of the awareness list. Bad news travels faster than good news.
Given their target audience, we help our clients choose the best social media services for their business and develop a strategy to engage with their audience in a meaningful way. Engagement includes welcoming and fostering new relationships, as well as responding to negative reviews and managing a company’s reputation.
